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“My Word Is My Bond” – When Bright Ideas Are Best Left Unspoken

Where are the weeks going?

By next week it will be less than two months until the marathon, update to follow, but lets say that training regime is no further ahead than it was a few weeks ago – but oddly, I am living with the positive thoughts that my legs will remember what to do come April, and coupled with that “never say die” attitude, I am confident of reporting back positive results come April 23rd.

Funny, I am calling on my positive outlook a lot of late, although I have to report here too, that I am continually confident that treading a little water now will soon become swimming like a dolphin, and within no time, I will look back and smile at what once was. It is something that is different every time, beginning again and moving onwards and upwards within the world of both perception and expectation. It can never be underestimated as to why some people decide to remain in one role for all time, my big boss would say “that it is good to move on to different things, and it is good to stay doing the same thing” – the idea that it is not so much about drive and ambition, but more taking on something which you enjoy – having that feeling of passion and pride in what you do and whom you represent – and deciding that whatever you are doing meets those criteria.

I get annoyed when I think I am falling short of expectation, my own and that of others – and whist it can take time to turn the invisible corner, I believe that by taking a half step back and breathing, it is more than possible.

Anywho, as I digress….

This week saw one of my great ideas nearly return to bite me in the rear….who knows, it still may. The “what” at this moment is less important, more so the general rule of thumb that is a hazard in the world of creative thinking. What I thought was a good idea, and actually to be fair, is – was somewhat blurted out off the cuff, all be it with a number of caveats, rather than having been looked in to just a little bit more than it was. No harm done, bases were covered….well, to a certain point – and when said idea was picked up by the client as “genius” (their words not mine) I then found myself in moderately hot water with the client when said caveats were expanded upon.

Emails were then exchanged back and forth, homework done and handed in, and to this point, both client and venue are happy with where we stand. Whilst I know this all may seem a little vague, it is simply making reference to the fact that within our industry, where there is a certain expectation to always have the “Eureka, out of the box” moment of genius, this is sometimes best left as a warm and fuzzy feeling inside, to be “saved for later” and until it can be backed with concrete follow up.

With such competition within the market at the moment, we have to be careful to avoid promising just a little more than we can deliver, and guarantee that we are listening to the needs of our clients when assessing how best we can then exceed their expectation.

I would love as always, to hear your thoughts on the above, so drop me a line……how do you best balance your creativity whilst keeping your feet firmly grounded?


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