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The numbers game – it’s all about the last event


Nowadays a lot seems to be about numbers. The number of Facebook friends you might have, the number of endorsements on Linkedin (I recently had an email tell me I was in the top 1% of people on Linkedin with some mad number of connections)…..the number of hours sleep we need to survive (event managers not taken in to consideration) and even the number of shots in our coffee which will determine a longer life or quick death. Adding that to just how quickly the hours in the day seem to pass us by and you can find yourself in a little bit of a head spin.

How then to take stock of it all, and what really is the important number to use as your base line?

The way I see it is this. The number is 1

Well, 1 and 1. In the first instance, it is about you….me, us. We are as good as the experiences we have had, and what we can do in order to learn from them and ensure the success of the events we manage on behalf of our clients. Relying on others as part of our team is normal when calling upon experts to assist where required, but ultimately our clients buy in to us and we want to build relationships that stand the test of time and have them coming back to us over and over again.

Which leads me to the second 1. You can spend time looking at the events others have managed and for sure, there is something to be said for the experience that this will allow you to believe the person / company has under their belt. However, and how many times have you heard this ? –  you are only as good as your last event. So there is that 1 again, the fact that in today’s day and age when everything about everyone is accessible and especially in the events world where someone knows someone who knows someone – the best thing we can do in order to best place our future events is to be on top of the 1 we are working on right now.

Thoughts welcome.


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