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Creative Overload – break it down!

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If you live or work in a creative industry, all be it on behalf of someone else, there can be times when in today’s world – with so much information available, you find yourself completely overwhelmed with one creative idea after another, and it can become extremely frustrating when trying to work out how best to incorporate these ideas in to the events that you are working on.

There will also be times of course, when the clients with whom we work don’t want an overly creative solution for their event, and there can then be a tendency to become bored with repeating the same tried and tested methods of managing what could be events with much more WOW.

So how do you take a creative overload and break it down, and stay motivated during those times where we are working on the more subdued events?

During the course of the day I try and be as aware as possible about what is going on around me and how I might be able to take things I have seen and incorporate them in to an event at a later date. What materials are people using to display things in shops, florists – designers – food and beverage….and these ideas get stored, written or otherwise, for another day.

Online and in magazines, seeing a photo shoot and how it has been put together, an idea turned on its head as the model in Guatemala is seen leading a goat down a rocky road, all dressed up and with everyone looking on…..just really interesting set ups for which only one small element might be useable – and in certain cases all of it – should the right event come along (I actually have that one stored for something I hope to work on….)

Taking photos whilst reading the Metro on the train, or of something someone is wearing – inspiration in whatever place, in whatever form – and knowing how to develop this idea further both with or without client and their input at a later date. There will always be the more “mono” type of event, but by adding a little “stereo” in the form of a different place card, welcome cocktail or starter serving plate – can still allow those creative flashes to have their place and who knows – just by talking to the client you may find they are open to a different approach for an event that has run the same way for umpteen years.

There is little point in becoming frustrated and embracing the ideas of others will help you become more creative yourself. With Twitter, Hipstamatic and Facebook – Youtube, Fliker and Pintrest there are so many ways to share your thoughts in a forum from which others can gain inspiration and you can highlight just how you think an idea can play a part in someone else’s design and creative process.

Love to shoot, love to share.

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