Don’t Look back…..or to the side


The past six months have been somewhat of a thrill ride for me – the “shut your eyes and jump” moment that is going it alone and the daily struggle of a different kind – to balance the where you are with the where you want to be.

One thing though has become clear – and maybe an important lesson for anyone, not just those who stand alone as planners.

Don’t worry about what everyone else is doing – and in a different way and as a famous man once said “Be yourself, everyone else is taken”

I know, it may be obvious to say but I hadn’t given it the right amount of thought until I really found it playing just a little too much on my mind.

No two people are the same – no two planners are the same. By that I mean that whilst we are all working in a creative environment, just how we work – how we deal with our clients and the relationships we build will all differ in any number of different ways. The fact is though, that for every second you give thought to what the other guy is doing, it is one less moment you are concentrating on what “you” could be doing.

I do my best to always give time to people that feel I am someone they want to talk to – you simply never know where it might lead now, or in the future. Twitter, Facebook – so dangerous for fooling you in to thinking that you are one step behind everyone else…..and yet – once you are at the top there is only one way to go and there is something for always having a goal in sight and striving to be the best you can be – rather than simply the best.

Impatient as I am, the last six months have brought me multiple opportunities, all of which I have done my best to seize with both hands. Concentrating on the here and now is good – but time has to be given to the what next – and it isn’t always easy to do that. Stick to the plan, don’t forget those that were there for you in the beginning, and always make time for people who are where you were.


New Kids on The Block – Event Managers Galore

I follow a couple of hundred people on Twitter, having made the point that for the most part I wanted to have links to people and companies that were in the same industry as I am – or at least connected in a way that I felt would allow for a pool of skills to be gathered in one place for any time they may be called upon. Of course there is a sprinkling of celeb, but for the most part things are pretty work based on any given day.

It then crossed my mind – “can anyone be an event organiser, and what really sets one person / company aside from another?” Is it for me to suggest that the market is flooded with event managers and organisers of events (there is a difference)? Well, to be fair, certainly not if there is enough work to go round for everyone and the clients are getting the best choice of who to work with. Yes, there will be the need to make sure that all the boxes are ticked, and there is always the adage that “if it seems to good to be true….” anyone can list a set of names they call “client”

However, maybe there are some key fundamentals;

Really, truly passionate event organisers, working on their own or as part of a wider company, love what they do and can’t imagine doing anything else. Of course, there are the days they wish they were doing anything other than getting up at the crack of a rainy dawn, but for the most part, it is a shoe that fits and meeting the challenge head on every day is just a feeling that you don’t have if , one day, you wake up and think you are pretty organised and then decide to call your self an events organiser.

Mentioned on different occasions in different ways – but in the same way as other professionals become experts in their fields, so too for event organisers. You get a feel for the market, keep your ear to the ground and get a sense of how the tides are turning….know when to bend, to flex – stick or twist…it is part of the buzz, the disappointment you have to bear when you lose an event to someone else, and when you win one that you thought had gone from your grasp.

Confidence that there is work out there, confident in the belief that people would always prefer to go with quality that pay later for having cut corners – but most importantly, confidence in yourself as someone who can create, exceed expectation, drive for better and inspire along the way.  

I would be interested to hear your thoughts – what do you do that sets you apart, or what insight do you have as to how you have been able to ride these tough times and plan for the longevity of your business.

website……and twitter……and blog, oh my……

Just popping in for a moment, its friday, and I think I am having a wizard of oz moment…..

the combination of coffee, way to much coffee, a small amount of pressure, and an odd sense that I needed to branch out my currently, small circle of friends, –  and within the blink of an eye a blog, website and twitter are all up and running within the space of a week

does it say something about me, that once I have an idea in my head, I go full throttle and dont give up until the goal is reached? to be fair, even when the basics are set, I am very self critical and as such am always looking for the better way to do something, having been known to spend hours on something that is then deleted in favour of a completely new idea or direction – the curse of the creative….

for the website, I spent a long time deciding which direction to go in – clean and minimalist, artsy, fun…..and in the end I think there is a little bit of everything within the finished product. Its somewhat of an indulgence, to have a domain name that is your name – with a .com at the end….in the world of sharing, I had spent as much time as possible trying to remain anonymous (facebook is still a step to far)

my friend Jodie has been telling me that twitter is a must for some time now, and having bitten that particular bullet I am finding myself engrossed in the world, and loving every minute of it. there is of course the need to avoid ranting, or worse – as I still dont believe that anyone would be interested in my every day goings on or “how sunny I think the world looks today”. maybe that’s still a bug bear, that cynical element of my personality that makes me think that none of this is worth while.

a while back, my daughter asked for help with her homework – “how to put an email together, and what all the verbage means”, followed by sending one to a friend or family member. I was a little taken aback as although it wasnt that long ago, I dont remember having to learn how to write a letter, or fax for that matter. that’s just it though, my kids know more about computers than i am ever likely to, and when asked what he wanted for an end of year present for having been such a good by, my son said “a blackberry” (pre ipad day of course)

so this is it, the belly flopping in to cyberspace, and in no small way, the hope that I do get to meet new and exciting people in, or out of the world in which I live……only time will tell!/aroniam

and yet, I hide a small amount of worry that no one will tap in……funny, I think that this may be a small part of the reason I never ventured here before…